Global Performance Optimization

How to manage global change in a company that operates locally?

The challenge

There was an outspoken uncertainty among involved stakeholders regarding the value of their launch reporting data setup. Through a sprint user analysis we identified 3 key challenges:

1) Reporting with traditional KPIs

2) Limited insights

3) No portfolio overview


cost saving potential

Identified a cost saving potential on external market data purchase of 50-70% of weekly budget

Our approach

In our assessment we executed 1:1 interviews with 11 key stakeholders
to assess four key project drivers:

1) Tracker value today, including overview of relevant KPIs and platforms

2) Opportunities to reduce data cost

3) Potential external pre-launch KPIs, including attractiveness of each KPI

4) Blueprint for changes required to deliver additional insights post-launch

2.25 MIL.

DKK potential annual savings

The outcome

Based on the launch tracker assessment executed we identified:

A strong need to improve the level of insight in the launch tracker through improved qualitative insights and additional focus on patient & market access data.

A cost saving potential on external data sources of 50-70 % of weekly budget; amounting to a potential 2.25 mDKK in annual savings.

External pre-launch KPIs should not be used directly in the tracker, due to limited value or cost/compliance barriers.

Needed changes and established an actionable roadmap


If you want to learn more, don’t hesitate to reach out

We work for


Business Intelligence in strategy 2021


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Nordisk Film

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