Global Performance Optimization

How to manage global change in a company that operates locally?
Key Stakeholders
interviewed for the initial assessment
Cost Saving Potential
on external market data purchases
in potential annual savings

The Challenge

There were widespread concerns amongst stakeholders regarding the reliability of their existing launch reporting data setup. Through a set of user needs analyses, we identified 3 key challenges:

1) Questions on the validity of traditional KPIs

2) Limited use of shared insights and reviews

3) A lack of a consolidated portfolio view

The Outcome

A new prototype tool for tracking launches was developed to assess four key areas:

  1. Value of the trackers including a selection of KPIs and platforms
  2. Opportunities to reduce data cost
  3. Potential and attractiveness for adding external pre-launch KPIs
  4. Blueprint for changes required to deliver additional insights post-launch

Based on the launch tracker assessment executed we identified:

  • A strong need to improve the level of insight in the launch tracker through improved qualitative insights and additional focus on patient & market access data.
  • A cost-saving potential on external data sources of 50-70 % of weekly budget; amounting to a potential 2.25 mDKK in annual savings.
  • External pre-launch KPIs should not be used directly in the tracker, due to limited value or cost/compliance barriers.
  • Needed changes and established an actionable roadmap

Do you want to learn more?

If you are looking for inspiration on how to leverage your data and create actionable insights we are always ready to share our knowledge.
Amit Luthra
Founding Partner
Adam Grønbeck Andersen
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