Creating a Business Insights Portal

How to deliver a sales-oriented Business Intelligence & Analytics portal in a leading global pharmaceutical company
the solution was rolled out and anchored in all global affiliates
Data Sources
was connected in the solution enabling quick access to all insights
from project scoping to execution and anchroring

The Challenge

This global pharma company needed an internal BI portal with easily accessible and transparent market intelligence in order to maintain its global market leadership.

Previously, the organization had found that its analytical processes were often too lengthy, cumbersome and based on an over-reliance on Excel.

The proposed platform should be a central hub for all sales-oriented data and analytics to support insight-driven decision-making across all levels of management.

The Outcome

Using a modular approach to develop a dashboard consisting of market share data, price development, competitor intelligence, and sales force data. Built iteratively to a single portal.

Applying a “learning loop” to support relevant stakeholders to transition to the newly implemented BI&A portal.

Overall the organization were able to realize true value from their BI&A initiatives:

  • Enhanced insights – One source of truth improved decisions
  • Optimized efficiency – Reduced time spent on discussing data quality
  • Higher Performance – Increased sales through focused efforts

The final solution was successfully anchored with strong user buy-in across 170+ countries

“The business insights portal developed by Intellishore has become the platform for management reporting across 175+ countries. The dashboard now stands as a fast data retrieval and strong analytical platform to support insight-driven decision making based on facts. As a result, key market data and competitor intelligence are now integral parts of regular global management reporting and together form a powerful tool for us to prioritize our efforts in the industry.”
Business Insights Manager
Global Pharma Company

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Adam Grønbeck Andersen
Amit Luthra
Founding Partner
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