This global pharma company needed an internal BI portal with easily accessible and transparent market intelligence in order to maintain its global market leadership.
Previously, the organization had found that its analytical processes were often too lengthy, cumbersome and based on an over-reliance on Excel.
The proposed platform should be a central hub for all sales-oriented data and analytics to support insight-driven decision-making across all levels of management.
Using a modular approach to develop a dashboard consisting of market share data, price development, competitor intelligence, and sales force data. Built iteratively to a single portal.
Applying a “learning loop” to support relevant stakeholders to transition to the newly implemented BI&A portal.
Overall the organization were able to realize true value from their BI&A initiatives:
The final solution was successfully anchored with strong user buy-in across 170+ countries