Business Intelligence & Analytics in Strategy 2021

How to integrate BI & Analytics into DLG's 2021 strategy?
was included in the assessment providing a strong knowledge foundation
Major Business Units
were included in the interview round
Key Opinion Leaders
interviewed with with focus on gaining insights into 2021 strategy and BI&A needs

The Challenge

DLG’s visionary corporate strategy – DLG Leading the Way 2021 – had a burning need for carefully focusing and prioritizing BI & Analytics efforts, as this was a critical lever for delivering more value to customers while working smarter.


It is imperative for our business to leverage data to reach their strategic goals. Today BI & Analytics maturity is low and manual reporting is far too dominant – while the appetite for better tools and more data is inherent


The tasks presented to Intellishore:

1) Help to prioritize BI&A initiatives to ignite the 2021 strategy
2) Assess and secure adoption of BI&A and ’the new data agenda’
3) Support DLG’s BI team to drive the technical and cultural journey

The Outcome

Engaging with key opinion leaders across 4 BU’s and 3 countries allowed us to get the needed insights for creating a thorough and ambitious BI&A roadmap tailored for DLG’s 2021 Strategy.

Effective execution of several Business Intelligence & Analytics initiatives has now been launched based on an intuitive and business-minded BI&A foundation.

Create a clear and actionable link from strategic focus areas to core decision-makers in the business – leveraging intuitive tools and making it personal.

“Through a structured process and great cooperation with creative minds, Intellishore has shown a deep understanding of our business and data needs – leading to a tailored BI & Analytics roadmap to support our 2021 strategy with strong management buy-in.”
BI Manager, Nicholas Olsen-Stryhn

Do you want to learn more?

If you are looking for inspiration on how to leverage your data and create actionable insights we are always ready to share our knowledge.
Sonu Banga
Founding Partner
Kasper Nyvold
Senior Manager
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