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CASE: Business Insights Portal in Novo Nordisk

‘How to develop and embed global leadership reporting covering 140 countries?’

Customer quote

“The business insights portal developed by Intellishore has become the platform for management reporting across 25+ countries. The dashboard now stands as a fast data retrieval and strong analytical platform to support insight driven decision making based on facts. As a result, key market data and competitor intelligence are now integral parts of regular global management reporting and together form a powerful tool for Novo Nordisk to prioritise our efforts in the industry.”

Christian Ingels [Business Insights Manager, Novo Nordisk]


The challenge

  • Novo Nordisk International Operations wished to develop a BI portal with easily accessible and transparent market intelligence in order to maintain its market leadership
  • Previously, the organization had found that its analytical processes were often too lengthy and cumbersome based on an overreliance on Excel
  • Platform should act as a one-stop place for all sales-oriented data in order to provide fast data retrieval and analytics to support insight-driven decision making based on facts

The approach

  • Using modular approach to develop and transfer the portal iteratively in various modules
  • Focusing on global roll-out and business usage through efficient change management
  • Applying learning loop to transition newly implemented BI portal modules to GSC

The outcome

    • Development of a BI portal dashboard in QlikView consisting of:
(1) Market share data, both realized and forecast
(2) Price development and analysis
(3) Competitor intelligence
  • Successful anchoring and adoption of solution across 25+ countries
  • Seamless transition to GSC in India

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